Managerial Economics - Hardcover

Petersen, H.Craig; Lewis, W. Cris

3.73

11 ratings by Goodreads

Hardcover

ISBN 10: 0023947624 ISBN 13: 9780023947629

Publisher: Prentice Hall, 1993

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Designed for courses in Managerial Economics in economics, business, and MBA programs, the Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revised version of the TOOLS software package.

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Synopsis:

Designed for both undergraduates and MBA students, this text offers an applied presentation of analytical and empirical tools for managerial decision making. This edition has increased emphasis on managerial applications. It includes topics such as game theory and strategic behaviour, technological change, location theory, taxes and managerial decisions, economies of scope, product bundling, and the capital asset pricing model. Key concepts sections throughout chapters summarize material at frequent intervals.

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