Multivariate Data Analysis

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9780023490200: Multivariate Data Analysis

Designed for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used, while focusing instead on the fundamental concepts that affect the use of specific techniques. The fourth edition features an applicable six-step framework for each chapter, alongside revisited examples throughout. It is written for undergraduate and postgraduate level marketing research, research design and data analysis courses taught in marketing, management and business departments.

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