Items related to Marketing Management
Synopsis
Designed to bridge the gap between rich academic literature and the world of marketing practice, this text combines a thorough, engaging - and readable - scholarly approach with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix.
Features and Benefits
Emphasizes how marketing as an overall philosophy contributes to sound decision making throughout the firm.
Effectively integrates scholarly research with industry practice.
Features especially effective chapters on-
Strategic Planning and Finding Competitive Advantage.
Individual Consumer's Behaviour in the Marketplace.
Organizational Buying.
"synopsis" may belong to another edition of this title.
Synopsis
This work emphasizes how marketing as an overall philosophy contributes to sound decision making. It integrates scholarly research with industry practice.
"About this title" may belong to another edition of this title.
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Marketing Management
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_479202152
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Marketing Management
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # I-690-944