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Praise for Predictably Irrational:
'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
The provocative follow-up to the New York Times bestseller Predictably Irrational
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, inThe Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.
Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how and why we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions.The Upside of Irrationality will change the way we see ourselves at work and at home and cast our irrational behaviors in a more nuanced light.
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Book Description Paperback. Condition: new. Paperback. Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.Among the topics Dan explores are: What we think will make us happy and what really makes us happy; How we learn to love the ones we are with; Why online dating doesnt work, and how we can improve on it; Why learning more about people make us like them less; Why large bonuses can make CEOs less productive; How to really motivate people at work; Why bad directions can help us; How we fall in love with our ideas; How we are motivated by revenge; and What motivates us to cheat.Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmakingnot just in our financial marketplace, but in the most hidden aspects of our lives. Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780007354788
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