This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
"synopsis" may belong to another edition of this title.
“So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!”
Avril Lowe, Ripley St.Thomas High School
Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body.
Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.
Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.
"About this title" may belong to another edition of this title.
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Book Description HARPER COLLIN EDUC C, 2006. Paperback. Book Condition: New. Bookseller Inventory # DADAX0007201427
Book Description HARPER COLLIN EDUC C, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0007201427
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