"synopsis" may belong to another edition of this title.
‘It would be hard to top some of the brands discussed in this book. Fifteen essays explore the problems of a major brand and how to update, extend and improve it... there are many stimulating notions about marketing’
Daily Telegraph
NOW THAT CONSUMERS ARE MORE BRAND CONSCIOUS THAN EVER, CHAMPIONING THE BRAND IS AT THE HEART OF WINNING BUSINESS STRATEGIES. NOTHING IS AS IMPORTANT IF A COMPANY IS TO PROSPER.
'Brand Warriors' brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead-and to keep the there. Seventeen high-profile contributors, including Richard Branson, Archie Norman and Robert Ayling, discuss issues such as the economic value of brands, effective brand architecture, powerful positioning and corporate communications programmes, global marketing and corporate reputation. These highly readable perspectives provide penetrating insights-based upon proven success- that no business leader can afford to ignore.
"Hard to top the brands discussed in this book... it offers many stimulating notions about marketing."
DAILY TELEGRAPH
ASDA GROUP PLC, BRITISH AIRWAYS PLC, L'OREAL PARIS, LEVI STRAUSS & CO, ORIENT OVERSEAS (INTERNATIONAL) LTD, McDONALD'S UK, GUINNESS IRELAND GROUP, RENTOKIL INITIAL PLC, HEWLETT-PACKARD, CADBURY LTD, VTECH HOLDINGS LTD, LONDON INTERNATIONAL GROUP PLC, MANDARIN ORIENT HOTEL GROUP, MAZDA MOTOR EUROPE SA/NV, MAZDA CARS(UK) LTD, FEDERAL EXPRESS CORPORATION, VIRGIN, VODAPHONE
"About this title" may belong to another edition of this title.
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean From Markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780006388920. Seller Inventory # 9560962
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Book Description Softcover. Paperback. Fair Befriedigender Zustand. First Thus/ Erste Auflage dieser Ausgabe. 237 Seiten, sofort lieferbar , Set in Janson and Ellington, the authors assert the moralright to be identified as the authors of this work, e.g.Archie Norman, Robert Ayling, Alain Evrard, Robvert Holloway; 263 Seiten (pp.) + Verlagswerbung, text in English! in englischer Sprache (en anglais), es geht um ASDA, British Airways. L'Oréal Paris, Levi Strauss & Co, Guinness Ireland group Rentokil Hewlett-Packard Cadbury Ltd Vtech Mandarin Oriental Hotel Group Mazda Motor, durex Virgin BA hp McD. Seller Inventory # 3927631232
Book Description paperback. Condition: Good. Book is in good condition. Slight discolouration to the pages. Seller Inventory # G0210713