The Character of a Corporation introduces a radical new way of thinking about corporate culture – that elusive component of business – which has the power to destroy organizations, or create a sustainable, long-term competitive edge.
What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture.
Extraordinary performance is the Holy Grail of business. And each year, it seems there’s another management ‘guru’ claiming to have found the hidden path to it. Total quality. Reengineering. Down-sizing. Individualizing.
All of these strategies have value, but often it’s temporary – failing to galvanize the organization as a whole. It is corporate culture which really makes organizations triumph in the long term. And yet corporate culture is the single most underutilized weapon companies possess.
In The Character of a Corporation, world-renowned management experts Gareth Jones and Rob Goffee introduce a radical new way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture – Networked, Mercenary, Fragmented and Communal – this book advises executives on how to change their culture and answers two vital questions:
– What is your organization’s culture?
– Is it the right one for the business challenges of the 21st century?
In addition, the authors address the ethical issues of ‘manipulating’ the ways in which people relate to one another, and describes what kind of leadership styles tend to emerge in each type of culture.
"synopsis" may belong to another edition of this title.
The book includes handy diagnostic tools, so you can describe your own corporate culture. It also suggests ways to bring about change and offers tips on surviving in whatever culture you find yourself. The Character of a Corporation is instructive reading for managers who want to improve performance and for anyone looking to survive and thrive in the workplace. --Dan Ring, Amazon.com
What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture.
'The Character of a Corporation' presents a powerful, practical methodology for assessing and transforming one's corporate culture – that elusive component of business which has the power to make or break a business's long-term success.
Coca-Cola, Disney, Nike and Hewlett Packard all have it: a positive corporate culture that powerful affects their bottom line. Yet corporate culture remains the most under-utilised weapon in business because most companies are intimidated by its intangibility, convinced of its secondary importance to the 'harder' components of their strategic plans, or simply don't know how to assess culture or fix it.
Drawing on fifteen years of research, and offering vivid examples and pragmatic solutions, world-renowned management experts Goffee and Jones explore how a company's 'character' can make the difference between short-term burnout and a sustainable long-term edge.
'The Character of a Corporation' is essential reading for anyone – from senior-level executive to middle manager – who wants to identify and thrive within their company's culture.
"About this title" may belong to another edition of this title.
Shipping:
£ 4.49
From United Kingdom to U.S.A.
Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780002559331
Book Description Hardcover. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0004642654
Book Description Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Seller Inventory # CHL9524491
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780002559331
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780002559331. Seller Inventory # 9015675
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780002559331. Seller Inventory # 9015673
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780002559331. Seller Inventory # 9015674