Procter and Gamble: 99 Principles of Success - Hardcover

Decker, Charlie

Hardcover

ISBN 10: 0002559102 ISBN 13: 9780002559102

Publisher: HarperCollins Business, 1998

Synopsis

A collection of invaluable business tips and methods from one of the most admired companies in the world.

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion last year) on earth.

Here, for the first time, are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which comes directly from inside the walls of P & G.

The company is regarded as one of the best-managed in the world. Harvard Business School teaches Procter & Gamble’s heralded brand management system, and many companies consider P & G training better than an MBA.

This book will present marketing, career development and business management principles in bite-sized ‘lessons’ that will include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

The P & G 99 is easy to read and easy to apply, whether you are part of the very large community of business people in the marketing sector, a manager in business generally, or a business-oriented graduate.

Comparable to The 22 Immutable Laws of Marketing and The One Minute Manager, this is business self-help par excellence, whether you need to know how to write the perfect memo, run an effective meeting or understand the importance of analytic objectivity in test marketing...

About this title

Synopsis:

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

From the Back Cover:

99 PRINCIPLES AND PRACTICES OF SUCCESS

Proctor & Gamble is one of the world’s most successful companies. Decker, a former P&G marketing executive, reveals the time-tested principles that fuel this multi-billion dollar marketing powerhouse – and shares corporate strategies for success in business and in life.

About this edition

• Publisher: HarperCollins Business
• Publication date: 1998
• ISBN 10: 0002559102
• ISBN 13: 9780002559102
• Binding: Hardcover
• Number of pages: 256