Click Fraud - Analyse und Methode zur Identifzierung - Softcover
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.
"synopsis" may belong to another edition of this title.
- PublisherGRIN Verlag
- Publication date2012
- ISBN 10 3656141185
- ISBN 13 9783656141181
- BindingPaperback
- Number of pages122
Buy New
Learn more about this copy
£ 42.36
Shipping:
£ 19.73
From Germany to U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Click Fraud - Analyse und Methode zur Identifzierung
Published by
GRIN Verlag Mrz 2012
(2012)
ISBN 10: 3656141185
ISBN 13: 9783656141181
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad-networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud. 120 pp. Deutsch. Seller Inventory # 9783656141181
Buy New
£ 42.36
Convert currency
Seller Image
Click Fraud - Analyse und Methode zur Identifzierung
Published by
GRIN Verlag
(2012)
ISBN 10: 3656141185
ISBN 13: 9783656141181
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad-networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud. Seller Inventory # 9783656141181
Buy New
£ 42.36
Convert currency