Guide pratique de l'intelligence économique: La méthode MADIE - Softcover

Coutenceau, Christian

9782212544169: Guide pratique de l'intelligence économique: La méthode MADIE
Softcover
ISBN 10: 2212544162 ISBN 13: 9782212544169
Publisher: Eyrolles, 2009
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  • PublisherEyrolles
  • Publication date2009
  • ISBN 10 2212544162
  • ISBN 13 9782212544169
  • BindingPaperback
  • Number of pages176

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Book Description Paperback. Condition: NEUF. Comment mettre en oeuvre concrètement une démarche d'intelligence économique au sein de son entreprise ?Les auteurs, tous experts reconnus intervenant sur le terrain, constatent que l'intelligence économique se déploie difficilement dans les entreprises, et notamment dans les PME, car il n'existe aucune méthode la reliant aux prises de décision quotidiennes. Ils nous proposent ici une méthode inédite, la méthode Madie, qui explique, étape par étape, comment déployer dans son entreprise une démarche opérationnelle d'intelligence économique. Grâce à cet ouvrage, le lecteur chef d'entreprise, décideur ou manager, pourra anticiper les évolutions de son environnement et adapter avant ses concurrents sa stratégie d'entreprise.La méthode MADIE a reçu en 2008 une mention spéciale pour le prix de l'Académie de l'Intelligence économique.Les auteurs sont tous membres du groupe "Technologies avancées" de l'association des diplômés HEC. - Nombre de page(s) : 1 vol. (XVII-156 p.) - Poids : 380g - Langue : fre - Genre : Contrôle de gestion. Seller Inventory # N9782212544169

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