Visual Rhetoric: A Reader in Communication and American Culture - Softcover

Softcover

ISBN 10: 141294919X ISBN 13: 9781412949194

Publisher: SAGE Publications, Inc, 2008

Synopsis

Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this visual rhetoric.

This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States.

Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key features and benefits include:

· Five broad pairs of rhetorical action - performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing - introduce students to the ways visual images and artifacts become powerful tools of persuasion

· Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays

· The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class.

About this title

About the Author:

LESTER C. OLSON is Professor of Communication at the University of Pittsburgh, where he specializes in public address, rhetoric, and visual culture. His books include Emblems of American Community in the Revolutionary Era: A Study in Rhetorical Iconology (1991) and Benjamin Franklin’s Vision of American Community: A Study in Rhetorical Iconology (2004). His book on Franklin was recognized with awards from the Rhetoric Society of America and the National Communication Association, the two largest communication and rhetoric societies in the United States. His essays concerning visual rhetoric can be found in the Quarterly Journal of Speech and the Review of Communication. He earned his Ph.D. from the University of Wisconsin―Madison in 1984.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2008
• ISBN 10: 141294919X
• ISBN 13: 9781412949194
• Binding: Paperback
• Edition number: 1
• Number of pages: 464
• Editor: Finnegan Cara A., Hope Diane S., Olson Lester C.