The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them - Softcover
Language:Chinese.Paperback. Pub Date: 2010-4-1 Pages: 329 Publisher:.. Little Brown UK Every day we make choices Coke or Pepsi Save or spendStay or go Whether mundane or life-altering. these choices defineus and shape our lives Sheena Iyengar asks the difficult questionsabout how and why we choose: Is the desire for choice innate orbound by culture Why do we sometimes choose against our bestinterests How much control do we really have over what we chooseHer award-winning research reveals that the answers are surprisingand profound In. our world of shifting political and culturalforces. technological revolution. and interconnected commerce. ourdecisions have far-reaching consequences. Use this book as yourcompanion and guide for the many challenges ahead. No one asksbetter questions. or comes up with more intriguing answers MalcolmGladwell. author of THE TIPPING POINT
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.
'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to (Atul Gawande, author of BETTER and COMPLICATIONS)
** 'No one asks better questions, or comes up with more intriguing answers (Malcolm Gladwell, author of THE TIPPING POINT)
** 'No one asks better questions, or comes up with more intriguing answers (Malcolm Gladwell, author of THE TIPPING POINT)
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- PublisherLittle, Brown
- Publication date2010
- ISBN 10 1408702622
- ISBN 13 9781408702628
- BindingPaperback
- Number of pages352
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The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
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Book Description Paperback. Condition: Very Good. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002034850
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The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
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