The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media - Hardcover

Chaney, Paul

3.33

89 ratings by Goodreads

9780470499276: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

Hardcover

ISBN 10: 0470499273 ISBN 13: 9780470499276

Publisher: Wiley, 2009

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Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

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Review:

'...provides insight into what a successful social media strategy looks like...gives examples of how various organisations have taken advantage...' (TechCast Network, January 2010)

From the Back Cover:

Praise For The Digital Handshake

"Social media is now an essential component toexcellent marketing. Paul Chaney, a real-world marketingexecutive himself, provides both a strategic overview and atactical blueprint to exactly what you need to know for success in the digital world. This is no academic tome, it is practical anduseful advice you can apply to grow your business today."
--David Meerman Scott
bestselling author of The New Rules of Marketing & PR and World Wide Rave

"There's no one better qualified to explain the power of social media than Paul Chaney. He's done it with our audience for years. If you want to understand how online conversations, opinions, and recommendations affect you and your business, read this book."
--Kerry Murdock
Publisher, Practical eCommerce magazine

"A handshake is a symbol of trust in business, and Paul Chaney shows you how to use social media, today's form of handshake, to engage your customers and build trust like never before."
--John Jantsch
bestselling author of Duct Tape Marketing

"The Digital Handshake evokes the new marketing relationships of today, where it's not about artificial marketing speak, but real relationships--the only difference being, those relationships may be conducted digitally instead of in person. You couldn't ask for a better small business guide to today's changed online landscape. Paul Chaney is the person to help you navigate it."
--Anita Campbell
small business expert and Editor, Small Business Trends

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