Business Research Methods - Hardcover

Cooper

3.63

191 ratings by Goodreads

9780256137774: Business Research Methods

Hardcover

ISBN 10: 0256137773 ISBN 13: 9780256137774

Publisher: Irwin Professional Publishing, 1994

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This text offers coverage of the fundamentals of research concepts and practical applications.

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From the Publisher:

Enhanced Managerial Decision Making - business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout the text, emphasizing the international scope of business today. Students get a more "real-world" approach to business research topics and how they are used in business, which better prepares them for the workplace.
Enhanced Interpretation of Data - Updated Measurement and Multivariate Chapters. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations.
Organization of topics. Previously chapter 15 included both Data Preparation and preliminary Analysis; as a response to reviewer comments, these topics have been separated into two separate chapters making it easier for instructors to teach and assign to students.
2-Color design: as a response to reviewer feedback, the text has a more modern two-color design that is more pleasurable for students to read.
Enhanced Website: provides more downloadable ancillaries for students and instructors, additional Web research tools are also available for students.
Case Studies: Pam Schindler and Don Cooper bring their valuable consulting experience into the classroom through the use of rich case studies that are integrated into the text. Students are afforded a richer, in-depth, real-world experience in class.
SPSS Software packaging option: this commercial software tool is widely used in business. The student software version allows students an opportunity to gain experience with this tool and apply it to the applications in the text.

Synopsis:

This introduction to research and data analysis for graduate students in MBA programs presents an overview of the research process, and offers instruction in research study design, data sources and collection, and analysis and presentation. The fifth edition features chapter previews, vignettes highlighting the human side of research, key terms, di

"About this title" may belong to another edition of this title.