Product Type
Condition
Binding
Collectible Attributes
Seller Location
Seller Rating
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Book
Condition: good. Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by South Western Educational Publishing, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.75.
Published by South Western Educational Publishing, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.75.
Published by South Western Educational Publishing, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75.
Published by South Western Educational Publishing, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75.
Published by South Western Educational Publishing, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.75.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Bulk Book Warehouse, Rotterdam, NY, U.S.A.
Book
Condition: Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. No dustcover. Former library copy with library markings and/or jacket.
Published by McGraw-Hill Education, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book First Edition
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Houghton Mifflin Company, 1967
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Book
gebundene Ausgabe. Condition: Gut. 336 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Schnitt und Einband sind etwas staubschmutzig; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 460.
Published by Brand: South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Book Express (NZ), Wellington, New Zealand
Book
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 358 pages. Useful to both consumer marketers and business-to- business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. My ers mediates between discussing the intricacies of segmentation a nd positioning techniques and showing the ways these techniques c an be interpreted and used in the real world. The book covers mea suring scales, cluster analysis, conjoint analysis, multivariate analysis, CHAID, and classification and regression trees. Other c hapters deal with perceptual positioning maps-point and vector, v alue maps laddering techniques, and quadrant analysis. Myers uses examples to explain research analysis and provides practical inf ormation. In addition to explaining how to evaluate results, he p rovides caveats and explains pitfalls of each technique. Editori al Reviews About the Author James H. Myers, Ph.D. was professor of marketing at the Drucker School at Claremont Graduate Universi ty, for 22 years. Prior to that, he taught for 20 years at the Gr aduate School of Business Administration, University of Southern California. Before entering academia, Myers was manager of the Ma nagement Research Division at the Prudential Insurance CompanyÂ's regional headquarters in Los Angeles. Myers is the author or coa uthor of 7 books and more than 60 articles in the areas of market ing management, strategic marketing research, and customer satisf action. He has also given many presentations on these and other t opics to business and professional groups throughout the country. Myers has done extensive consulting in the areas of marketing re search, market segmentation, product/service positioning, and new product opportunity identification. His clients have included Ea stman Kodak, British Telecom, Frito-Lay, Gemini Management Consul ting, and Pacific Gas & Electric Co.
Published by McGraw-Hill Inc.,US, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Ammareal, Morangis, France
Book
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Damaged dust jacket. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by South-Western Educational Pub, 2003
ISBN 10: 0877573018ISBN 13: 9780877573012
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by South Western Educational Publishing, 2003
ISBN 10: 0877573018ISBN 13: 9780877573012
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.8.
Published by South-Western Educational Pub, 2003
ISBN 10: 0877573018ISBN 13: 9780877573012
Seller: Swan Trading Company, GEORGETOWN, TX, U.S.A.
Book
Hardcover. Condition: As New. Factory sealed.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Published by South Western Educ Pub 01.05.1996., 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: NEPO UG, Rüsselsheim am Main, Germany
Book
Condition: Gut. 358 Seiten nice ex library book Sprache: Englisch Gewicht in Gramm: 969 23,1 x 15,5 x 3,3 cm, Gebundene Ausgabe.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Hardcover. Condition: new. New.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: GoldenDragon, Houston, TX, U.S.A.
Book
Hardcover. Condition: new. Buy for Great customer experience.
Published by Brand: South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Hafa Adai Books, Moncks Corner, SC, U.S.A.
Book
Condition: very good.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
Published by Brand: South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Grumpys Fine Books, Tijeras, NM, U.S.A.
Book
Hardcover. Condition: new. Prompt service guaranteed.
Published by Brand: South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Hafa Adai Books, Moncks Corner, SC, U.S.A.
Book
Condition: new.
Published by South-Western Educational Pub, 2003
ISBN 10: 0877573018ISBN 13: 9780877573012
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Hardcover.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: New. Buy with confidence! Book is in new, never-used condition.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Hardcover. Condition: new. New. Fast Shipping and good customer service.
Published by South-Western Educational Pub, 1996
ISBN 10: 0877572593ISBN 13: 9780877572596
Seller: LibraryMercantile, Humble, TX, U.S.A.
Book
Condition: new.