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Published by Springer Gabler, 2015
ISBN 10: 3658089296ISBN 13: 9783658089290
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Springer Fachmedien Wiesbaden Mrz 2015, 2015
ISBN 10: 3658089296ISBN 13: 9783658089290
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. 388 pp. Englisch.
Published by Springer Gabler 2015-03, 2015
ISBN 10: 3658089296ISBN 13: 9783658089290
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer Fachmedien Wiesbaden, 2015
ISBN 10: 3658089296ISBN 13: 9783658089290
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Published by Springer Fachmedien Wiesbaden, 2015
ISBN 10: 3658089296ISBN 13: 9783658089290
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Economic StudyOpen innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.The dissertation shows why innovations are vital to succeed in the low-.
Published by Springer Gabler, 2015
ISBN 10: 3658089296ISBN 13: 9783658089290
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.