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Published by Prentice Hall, Englewood Cliffs, 2009 0, 2008
ISBN 10: 0135009383ISBN 13: 9780135009383
Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.
Book
Soft cover. Condition: Very Good. Large quarto, softcover, VG in green and white wraps. 686 pp. including index. For introductory courses in Advertising. glossary. Gives introduction to advertising, ethics and regulation, marketing process, agencies, consumer audience, research, strategy and planning, how it works, media strategy, broadcast media, print media, buying media, creative side, direct response advertising, retail advertising (business to business), intertnational, and more. Book.