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Published by Cengage Learning Australia, 2010
ISBN 10: 0170183343ISBN 13: 9780170183345
Seller: Book Express (NZ), Wellington, New Zealand
Book
Paperback. Condition: Very Good. Second Asia-Pacific edition. 592 pages. Marketing Research 2nd Asia-Pacific edition contin ues to equip students with the knowledge and skills required to s uccessfully undertake marketing research.Combing a solid theoreti cal foundation with a practical, step-by-step approach, the marke ting research process is explored through a learning model which is reinforced throughout the text.Using a raft of contemporary lo cal and international examples, data sets and case studies to exp lain traditional marketing research methods, Marketing Research a lso examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data m ining and the increasing use of online panels. To strength its 'l earning by doing' approach, this edition of Marketing Research in tegrates Qualtrics: a robust and easy-to-use online survey tool t hat provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text cove rs both SPSS and EXCEL outputs. Finally, each stage of research r eporting is explained, as well as a range of presentation methodo logies.This text is indispensible for students studying marketing research in any business or marketing course.
Published by Cengage Learning Australia, Melbourne Australia, 2011
ISBN 10: 0170183343ISBN 13: 9780170183345
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Book
Paperback. Condition: Very Good. Second Edition. 592pp This book is in very good condition. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 8"-9" Tall (203-228mm).