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Published by -, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Paperback. Condition: Very Good. Principles of Services Marketing (UK Higher Education Business Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: Good. Most items will be dispatched the same or the next working day.
Published by - -, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Bahamut Media, Reading, United Kingdom
Book
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by McGraw-Hill Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by McGraw-Hill Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Mcgraw-Hill Education / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780077152345.
Published by McGraw-Hill Education 2014-01-16, London, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: eng.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by McGraw-Hill Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by McGraw-Hill Education / Europe, Middle East & Africa 2014-01-16, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Chiron Media, Wallingford, United Kingdom
Book
Paperback. Condition: New.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book
Condition: New. In.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Monster Bookshop, Fleckney, United Kingdom
Book
Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Published by McGraw-Hill Education - Europe, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 7th edition. 554 pages. 10.28x7.68x0.79 inches. In Stock.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by McGraw-Hill Education - Europe, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. . 2014. UK ed. Paperback. . . . .
Published by McGraw-Hill Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by McGraw-Hill Education - Europe, London, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: CitiRetail, Stevenage, United Kingdom
Book
Paperback. Condition: new. Paperback. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, its been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features Opening vignettes introduce a chapters key themes with short examples that present topics in familiar, everyday scenarios students can relate to Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice Summary & links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice Reflects the importance of marketing for public services and not-for-profit organizations Includes new chapters on service systems and the experiential aspects of service consumption. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by McGraw-Hill Education - Europe, London, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: AussieBookSeller, Truganina, VIC, Australia
Book
Paperback. Condition: new. Paperback. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, its been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features Opening vignettes introduce a chapters key themes with short examples that present topics in familiar, everyday scenarios students can relate to Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice Summary & links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice Reflects the importance of marketing for public services and not-for-profit organizations Includes new chapters on service systems and the experiential aspects of service consumption. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Published by McGraw-Hill Education - Europe, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. . 2014. UK ed. Paperback. . . . . Books ship from the US and Ireland.
Published by Mcgraw-Hill Education - Europe Jan 2014, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features-Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to-Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding-'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers-'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice-'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject-Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice-Reflects the importance of marketing for public services and not-for-profit organizations-Includes new chapters on service systems and the experiential aspects of service consumption.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: moluna, Greven, Germany
Book
Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on servic.