Consumer Behavior: Building Marketing Strategy (Int'l Ed) (Asia Higher Education Business & Economics Marketing) - Softcover
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
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About the Author:
Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon. Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times. Dels research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill / Asia
- Publication date2012
- ISBN 10 9814607533
- ISBN 13 9789814607537
- BindingPaperback
- Number of pages832
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Consumer Behavior: Building Marketing Strategy
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MC GRAW HILL EDUCATION (UK)
(2012)
ISBN 10: 9814607533
ISBN 13: 9789814607537
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