Sports Marketing Europe: The Legal and Tax Aspects - Hardcover
A comprehensive reference work intended for the business community, sports clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and mechandising executives and legal counsels. It covers in detail: sponsorship relationship (contract law); formalities of contract; tax aspects; exclusive arrangements; territorial restrictions; royalties; merchandising; licensing; copyright; trademark policing; advertising; television; video; intellectual property; distribution; insurance; competition law; franchising; packaging; arbitration; litigation; and broadcasting. It covers 26 European countries as well as EC aspects.
"synopsis" may belong to another edition of this title.
Product Description:
This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels. Among the areas covered in detail are: sponsorship relationship (contract law) formalities of contract tax aspects exclusive arrangements territorial restrictions trademark policies advertising intellectual property franchising arbitration Sports Marketing in Europe covers 26 European countries plus EC aspects.
Synopsis:
A comprehensive reference work intended for the business community, sports clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and mechandising executives and legal counsels.
"About this title" may belong to another edition of this title.
- PublisherKluwer Law International
- Publication date1993
- ISBN 10 9065446788
- ISBN 13 9789065446787
- BindingHardcover
- Number of pages516
- EditorBlackshaw Ian S., Hogg Gillian
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Sports Marketing in Europe - The Legal and Tax Aspects
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Sports Marketing Europe:The Legal and Tax Aspects
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Sports Marketing Europe The Legal and Tax Aspects
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Sports Marketing Europe The Legal and Tax Aspects
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Book Description Condition: New. InhaltsverzeichnisUnited Kingdom, Ian S. Blackshaw and Gillian Hogg Austria, Dr. Arthur Wolff Belgium, Jacques Buekenhoudt and Jean-Louis Jaspar The Czech Republic, Martin Maisner Denmark, Jan Thor Kroyer Finland, Tom Schubert Fran. Seller Inventory # 458801388
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