CONSOLE WARS: Sega, Nintendo y la batalla qeu defini� una generaci�n - Hardcover

HARRIS, BLAKE J.

3.96

11,154 ratings by Goodreads

9788494534997: CONSOLE WARS: Sega, Nintendo y la batalla qeu defini� una generaci�n

Hardcover

ISBN 10: 8494534998 ISBN 13: 9788494534997

Publisher: H�roes de Papel, 1900

View all copies of this ISBN edition:

Rare book

"synopsis" may belong to another edition of this title.

Review:

A riveting story full of colorful characters. While the story is presented as a series of contrasts-Nintendo vs. Sega, Mario vs. Sonic -it's also a fascinating, even illuminating, history of the video game industry as seen through the experiences of two influential companies and a host of participants, ending with the advent of the fifth generation consoles. This is an essential read for any interested in the evolution of video games, and the rise and fall of Sega. * Publishers Weekly * [The] book is a highly entertaining behind-the-scenes thriller in which price fixing, psychotically aggressive marketing schemes and, occasionally, genuine innovation all come into play. * Kirkus Reviews * I was hooked from the first page. Harris tells the David vs Goliath story of Sega's epic battle against the gaming behemoth Nintendo... Infighting, corporate greed, scrappy genius vs antiquated business models - Console Wars has it all. * Ben Mezrich * lt's a rollicking tale, with more ups and downs than one of their 16-bit platformers. * Wired * If you're a video-game fan, Blake Harris's behind-the-scenes snapshot of Sega's battle against Nintendo is compelling reading. * Shortlist *

Book Description:

Sonic versus Super Mario. This gripping behind-the-scenes business thriller describes how small scrappy Sega took on the giant Nintendo and won, in the process revolutionizing the video game industry. It is a must-read for anyone who loved Ben Mezrich's Accidental Millionaires and Michael Lewis's Moneyball.

"About this title" may belong to another edition of this title.