Wiley India Pvt Ltd Why Women Shop - Softcover
This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from reading this book. Why Women Shop provides fascinating insight into female shopping habits, much of it which will register with the shoppers themselves as they gain a better understanding of their shopping style. The authors, through their research, reveal many secrets which many in the retail chain should be clamoring to learn. The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry. About The Author: Stella Minahan has had a career in retailing both as an owner/manager with a textile shop in Melbourne and as a senior manager at Coles Myer. Later she worked lecturing to post graduate students interested in the retail and wholesale trade. She is now a senior research fellow at Deakin University in Melbourne where she has been exploring more of the recreational nature of shopping. She also hates shopping. Michael Beverland is a senior lecturer in marketing with the University of Melbourne with expertise in branding and consumer behaviour. Michael is also a keen shopper with a passion for design, good wine and luxury brands. He is an ideal researcher for this book as he is one of the very few men around who knows the price of a Dior lipstick and Prada shoes. Table Of Contents: ?&'Because We Can!&' ?Going Into Town To Shop ?What Type Of Shopper Are You? ?Why Do Women Shop The Way They Do? ?What Do Women Like About Shopping? ?What Do Women Hate About Shopping? ?Improving The Store ?Improving In-Store Service ?Men And Shopping - It&'s A Guy Thing ?Secrets Revealed! References Index Special Features: ?Retailers ?Marketers ?Manufacturers ?Advertisers ?Salespeople dealing with the retail industry
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- PublisherWiley India Pvt Ltd
- Publication date2007
- ISBN 10 8126513101
- ISBN 13 9788126513109
- BindingPaperback
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