E-Marketing - Softcover
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.
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- PublisherPHI
- Publication date2012
- ISBN 10 8120345010
- ISBN 13 9788120345010
- BindingPaperback
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