Essentials of Strategic Management : the Quest for Competitive Advantage (Chinese Edition) - Softcover
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text thats robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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- PublisherPosts and Telecom Press
- Publication date2012
- ISBN 10 7115273162
- ISBN 13 9787115273161
- BindingPaperback
- Number of pages196
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Strategic Management with the Masters of(Chinese Edition)
Published by
Posts and Telecom Press
(2012)
ISBN 10: 7115273162
ISBN 13: 9787115273161
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paperback
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Book Description paperback. Condition: New. Paperback Pages Number: 196 Language: Chinese. With a Masters of Strategic Management. the two authors in strategic management has many years of research and practical experience. they are a heterogeneous field were popular and authoritative explanation. With the Masters of Strategic Management is divided into four parts. first explained the importance of strategic management competitive advantage and strategic management process; then describes the analytical methods of enterprise strategic . Seller Inventory # N90623
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