The Little Know-it-all: Common Sense for Designers - Hardcover
What is a Meta-Tag? What kind of measurement is DIN A1? What kind of clearance and documents do you need before using copyrighted material? The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. it is an indispensable manual of the knowledge currently required of designers as the evolution of media redefines their role and expands the disciplined in which they must be competent. Divided into seven chapters Design, Typography, Digital Media, Production, Marketing, Law and Organisation, the book offers concise analysis as well as explanations of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities. With its thematic structure and resourceful index, The Little Know-It-All is a clever and comprehensive collection of essential practical information. Complete with graphics and illustrations supplementing the texts, it is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work. For exclusive previews inside and excerpts from this book, go to www.gestalten.com
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Review:
This updated new edition of Little-Know-It-All is an invaluable manual of the knowledge required of designers as the evolution of the media redefines their role and expands the disciplines in which they must be competent. This is a great reference for a fresh design perspective. --Stylus Magazine
About the Author:
Silja Bilz studied communication design, typography, and public relations in Berlin, Potsdam, and Basel. She was a designer and marketing manager for Linotype and has worked closely with a variety of renowned font designers. Today, Bilz works as a freelance author and communication manager for an international clientele. Now based in Switzerland, Michael Mischler has been working as a freelance font and graphic designer since 1997. From 1998 to 2006, he worked as a designer and editor for Gestalten. In 2006, Mischler founded Binnenland together with Niklaus Thönen. He also teaches typography at the Schule für Gestaltung Bern und Biel and the Hochschule der Künste Bern.
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- PublisherDie Gestalten Verlag
- Publication date2011
- ISBN 10 3899553489
- ISBN 13 9783899553482
- BindingHardcover
- Number of pages400
- EditorSilja Bilz
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