Direktmarketing mit Printmedien: Kompaktes Wissen für den erfolgreichen Kundendialog (essentials) - Softcover

Spandl, Torsten; Plötz, Walter

9783658214630: Direktmarketing mit Printmedien: Kompaktes Wissen für den erfolgreichen Kundendialog (essentials)
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ISBN 10: 3658214635 ISBN 13: 9783658214630
Publisher: Springer Gabler, 2018
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  • PublisherSpringer Gabler
  • Publication date2018
  • ISBN 10 3658214635
  • ISBN 13 9783658214630
  • BindingPaperback
  • Edition number1
  • Number of pages66

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Book Description Taschenbuch. Condition: Neu. Neuware -Dieses essential zeigt, wie Direktmarketing gekonnt und gewinnbringend eingesetzt wird. Direktmarketing ist eines der wichtigsten Marketing-Instrumente für B2C- und B2B-Kommunikation. Es stellt den 1:1-Kontakt her und erreicht Kunden individuell. Gutes Direktmarketing findet viele Kontaktanlässe, um Kunden mehrfach pro Jahr zu erreichen und eine gute Datenqualität sorgt für steigende Erfolgsquoten und erfolgreiche Kampagnen. In diesem Band finden sich Anlässe und Ideen für den Redaktionsplan des Direktmarketings, die wichtigsten Regeln für den Kundendialog, Kreativitätsanregungen für die Direktmarketing-Aktion und die praktische Umsetzung von Direktmarketing mit Printmedien. 54 pp. Deutsch. Seller Inventory # 9783658214630

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