Die Anatomie digitaler Geschäftsmodelle (essentials) - Softcover

Jaekel, Michael

9783658122805: Die Anatomie digitaler Geschäftsmodelle (essentials)
Softcover
ISBN 10: 3658122803 ISBN 13: 9783658122805
Publisher: Springer Vieweg, 2016
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Dieses essential bietet eine Einführung in das Thema digitale Geschäftsmodelle. Es zielt insbesondere darauf ab, ihr Wesen verständlich zu machen, und zeigt ihre Ausgestaltung anhand von Beispielen. Die zunehmende Digitalisierung nahezu aller Lebensbereiche hat gravierende Auswirkungen auf bestehende Geschäftsmodelle in zahlreichen Branchen. Daher ist ein besseres Verständnis digitaler Geschäftsmodelle dringend erforderlich. Michael Jaekel erläutert das innere Gefüge, die Anatomie digitaler Geschäftsmodelle. Hinzu kommen Anregungen und Prinzipien für ihr Design. Die Ausführungen erfolgen nicht abstrakt, sondern praxisorientiert am Modell einer digitalen Smart-City-Apps-Plattform mit Ökosystem.

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About the Author:
Michael Jaekel verfügt über langjährige Berufs- und Führungserfahrung in der internationalen Strategieberatung sowie im globalen Portfolio- und im Big-Deal-Management namhafter Großunternehmen im In- und Ausland. Er ist gefragter Redner und Autor zu Themen wie der strategischen Transformation von Geschäftsmodellen, Entwicklung von Apps-Ökosystemen und Smart-City-Initiativen.

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  • PublisherSpringer Vieweg
  • Publication date2016
  • ISBN 10 3658122803
  • ISBN 13 9783658122805
  • BindingPaperback
  • Edition number1
  • Number of pages67

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