The Fundamentals of Typography - Softcover

Gavin Ambrose; Paul Harris

Softcover

ISBN 10: 2940373450 ISBN 13: 9782940373451

Publisher: AVA Publishing, 2006

Synopsis

Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web. Also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. An invaluable reference to creatives and designers alike.

About this title

Review:

"This is a lucid and generally well structured book which I would recommend to first year and prospective students as a personal purchase, since it provides a practical and affordable introduction to key concepts." Will Hill, Anglia Ruskin University, UK. "For students starting in Graphic Design, The Fundamentals of Typography and the Fundamentals of Graphic Design give them a great overview of the field, while providing inspiration. I'm pleased with the full-colour pages and the non-typical textbook format." Christina Roy, Castleton State College, USA. "Great layout. The order of content progresses nicely." Ejenobo Oke, Manchester College, USA.

From the Back Cover:

The Fundamentals of Typography (second edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media.Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world, this book offers an essential guide to the subject of typography and its role within graphic design. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.

About this edition

• Publisher: AVA Publishing
• Publication date: 2006
• ISBN 10: 2940373450
• ISBN 13: 9782940373451
• Binding: Paperback
• Number of pages: 176