Sticky Graphics: Create Memorable Graphic Design Using Mnemonics and Visual Hooks - Hardcover

Glaser, Jessica; Knight, Carolyn

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9782940361267: Sticky Graphics: Create Memorable Graphic Design Using Mnemonics and Visual Hooks

Hardcover

ISBN 10: 2940361266 ISBN 13: 9782940361267

Publisher: Rotovision, 2006

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Synopsis:

Mnemonics are defined quite simply as the art of assisting memory. They play an essential role in successful graphics, and "Sticky Graphics" provides an in-depth exploration of this unusual but fascinating area. Through incisive case studies and interviews, "Sticky Graphics" presents methods and solutions for ensuring audience retention and recollection. It examines the use of graphic wit and shock, metaphor, language, materials and composition in a variety of ways and a number of contexts. It also explores the significance of smell, sound and touch on a subliminal level. This unique title will be a source of fascination to professional and student graphic designers as well as marketing, advertising and branding creatives.

About the Author:

Jessica Glaser and Carolyn Knight, designers with many years of experience, are both enthusiastic about design methodologies and visual appreciation. They run a design company, Bright Pink, and hold posts within the Graphic Communication department of the University of Wolverhampton. Carolyn has undertaken postgraduate studies in Communications Management.

Together they have written and designed two books: Layout: Making it Fit (Rockport, 2003), and The Graphic Designer's Guide to Effective Visual Communication.

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