Sports Entrepreneurship: Theory and Practice: Theory & Practice - Softcover

9781935412250: Sports Entrepreneurship: Theory and Practice: Theory & Practice
Softcover
ISBN 10: 1935412256 ISBN 13: 9781935412250
Publisher: Fitness Information Technology, Inc, U.S., 2012
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Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.

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