Letters from New Orleans - Softcover

Walker, Rob

Softcover

ISBN 10: 1891053019 ISBN 13: 9781891053016

Publisher: Garrett County Press, 2005

Synopsis

Rob Walker traded his New York life and set up shop in New Orleans. Soon after, Walker began sending 'The Letter From New Orleans' to interested parties. This book contains all fourteen pieces, along with additional material and photo spectra. It covers subjects including: celebratory gunfire, rich people, and the riddle of race relations today.

About this title

Review:

Rob Walker is a wonderful writer with a gentle yet comprehensive inquisitiveness, the rigorous, observant eye of a journalist, and the light, poetic touch of an artist. He has managed to make New Orleans-a city that has been documented and written about for centuries-seem completely fresh and unfamilar and wholly compelling. Letters from New Orleans is a lovely book, and so much more.--David Rakoff, author of Fraud, Author of Fraud

This book is far more than a poetic testament to a strange and wonderful town. It's a story about a city boy who recognizes the need to slow down and observe carefully - a story of a couple who learns to let our world's odd richness really sink in. I recommend it to anyone who feels life is going by too fast.--Po Bronson, author of What Should I Do With My Life?

...a captivating tale.--June Sawyers, The Chicago Tribune

It recalls writers such as V.S. Naipaul, who approach cities and countries with a hungry interest in demolishing false expectations...--Flak Magazine

Its insider-outsider perspective and street-level historical explorations make it essential for anyone interested in New Orleans.--Maximum Rock'n'Roll

We strongly recommend this enlightening, eccentric, and most importantly highly entertaining book.--FreeWilliamsburg.com

...Streetwise, conversational in tone, unimpressed by cant, and willing to grapple with the city's weird, compelling racial heritage.--Quiet Bubble

I've read very few essays, articles, books...that really captures a city, a town, or a "place" so vividly...--Time Enough at Last

A series of e-mails that turned into a book with soul.--AnimaMundi

This three-year meditation on life -- and death -- in New Orleans is as wistful as absinthe, as funky as a muffuletta at a joint off Tchoupitoulas.--Jed Horne, author of Desire Street: A True Story of Death and Deliverance in New Orleans

From the Author:

How will I market the book? As you have probably read somewhere, "traditional advertising" is dead. And speaking as the author of the Journal of Murketing, it is my opinion that none of the present alternatives satisfy: Stealth marketing is over, guerilla marketing is tired, underground marketing is played. So the time has come for a new approach: Phantom Marketing. Not only is Phantom Marketing secret, stealth, guerrilla and underground - it's non-existent.

There is no street team. There is no snipe campaign. Key influencers are not even identified, let alone courted and "seeded" with product. The hottest DJs have not been hired, because exclusive parties will not be thrown. A secret, mobile pop-up store will not be moving from location to location in America's hottest neighborhoods. Nothing will be distributed via "goody bag," and no one associated with Vice will be brought aboard to reveal what the cool people think. The folks who make a living posting fake messages on internet chat rooms will, for this project, post nothing. Hot graf artists will contribute no murals, no stickers, no stencils. There is no podcast, no blog, and no word of mouth ("organic" or otherwise). Everywhere you turn your eyes and ears - everywhere -- you'll be totally surrounded by the absence of the brand.

Am I worried about others copying our unique Phantom Marketing tactics? No. Because executing a campaign like this one is incredibly expensive.

About this edition

• Publisher: Garrett County Press
• Publication date: 2005
• ISBN 10: 1891053019
• ISBN 13: 9781891053016
• Binding: Paperback
• Number of pages: 226