Be Your Own Strategy Consultant: Demystifying Strategic Thinking - The Cunning Plan - Softcover

Grundy, Tony; Brown, Laura

Softcover

ISBN 10: 1861529805 ISBN 13: 9781861529800

Publisher: Cengage Learning EMEA, 1980

Synopsis

What is strategic thinking? What is its real value? What happens if we don’t do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides readers through the complex maze of strategic thinking. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. This is essential reading for any manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students and those undertaking MBA projects.

About this title

Review:

PART ONE - DEMYSTIFYING STRATEGIC THINKING 1. Introduction - And a Story of Strategic Thinking. PART TWO - EVERYDAY STRATEGIC ANALYSIS 2. Demystifying Strategic Analysis (1) - The External Environment. 3. Demystifying Strategic Analysis (2) - Strategic Positioning. 4. Creative Options and Breakthrough Strategic Choice. 5. Demystifying Implementation. 6. Valuing Strategic Thinking (1) - The Academics. 7. Valuing Strategic Thinking (2) - The Managers. PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort. 9. Case Study - Creating Improved Service at Marks & Spencer. 10. Acquisitions. PART FOUR - STRATEGY IN PRACTICE. 11. Strategic Behaviour and the Strategy Process. 12. Becoming Your Own Strategy Consultant. 13. Managing a Strategic Project. 14. Conclusion - Everyday Strategic Planning.

About the Author:

Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.

Laura Brownlives in Massachusetts with her quirky abnormal family. Her husband s put up with her since high school, her young son keeps her on her toes, and her three cats think they deserve more scratches. Hearing loss is a big part of who she is, from her own Hard of Hearing ears, to the characters she creates.

About this edition

• Publisher: Cengage Learning EMEA
• Publication date: 1980
• ISBN 10: 1861529805
• ISBN 13: 9781861529800
• Binding: Paperback
• Number of pages: 447