50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series) - Hardcover

RUSSELL-, EDWARD; Russell-Walling, Edward

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9781847240095: 50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series)

Hardcover

ISBN 10: 1847240097 ISBN 13: 9781847240095

Publisher: Quercus, 2008

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The essential management guide.

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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Book Description:

An accessible introduction to the central ideas of business and management.

From the Back Cover:

The perfect introduction to the central ideas of business and management. What are the secrets to project management? How do you know when your business has reached a tipping point? Business and finance expert Edward Russell-Walling demystifies vital management concepts in fifty engaging and accessible essays, as well as expanding upon the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. From branding, outsourcing and globalization, to the latest commercial ideas from the online world, 50 Ideas You Really Need to Know: Management contains all the key management concepts you need to know to make it to the top.

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