To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile - Softcover

McClean, Malcolm

Softcover

ISBN 10: 1841127825 ISBN 13: 9781841127828

Publisher: Capstone, 2007

Synopsis

If you are not living on the edge, then you are taking up too much room

Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. It is a place where one–in–twenty houses sells for more than £1 million, 20% of the residents enjoy a seven–figure income and in an index of poshness Alderley Edge scored 136 out of a maximum 137.

The media like to focus on the glitz and the glamour, an image of a shallow nouveau riche. But that is not the real story. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. These are self–made people, entrepreneurs with amazing stories of triumphs,

tribulations, disasters and incredible recoveries. There is another side to Alderley Edge and the Golden Triangle , one that the outsider would not necessarily see

PRAISE FOR TO THE EDGE

Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. These are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace. ––Lord Mawson OBE, Founder the Water City Group & President of CAN

About this title

Review:

"...this book is a unique concept that works on a number of levels."  ( New Business, December 2007)

From the Back Cover:

Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. It is a place where one–in–twenty houses sells for more than 1 million, 20% of the residents enjoy a seven–figure income and in an index of ′poshness′ Alderfly Edge scored 136 out of a maximum 137.

Meet the residents of Alderley Edge and the Golden Triangle. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. Whilst the media image is of a shallow nouveau riche, the real stories of grit, determination, tenacity and enterprise tell it how it really is.

"Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. these are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace". – Lord Mawson OBE, Founder the Water City Group & President of CAN

"This book puts Cheshire where it firmly deserves to be – bang in the centre of the business map. Life in business is often ′On The Edge′ and this charts all that′s best about the entrepreneurial journey around ′Br5itian′s Golden Triangle. A must read for people who want to succeed and bet their business careers into shape." – Dawn Gibbins MBE, Founder & Chairman, Flo9wcrete Group plc

About this edition

• Publisher: Capstone
• Publication date: 2007
• ISBN 10: 1841127825
• ISBN 13: 9781841127828
• Binding: Paperback
• Edition number: 1
• Number of pages: 188