?WhatIf! How to Start a Creative Revolution at Work - Softcover

Allan, Dave; Kingdon, Matt; Murrin, Kris; Rudkin, Daz

2.6

5 ratings by Goodreads

9781841120683: ?WhatIf! How to Start a Creative Revolution at Work

Softcover

ISBN 10: 1841120685 ISBN 13: 9781841120683

Publisher: Capstone, 2002

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?What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.

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Review:

This is a smashing little book for anyone who's ever wondered how to have more fun at work and profit by it. The authors run a creative consultancy aimed at helping businesses to move outside the proverbial tramlines. The book shows just how, with activities, games, insights and general lunacy. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture.

How to Start a Creative Revolution may not deliver exactly what it says in the title (publishers hype perhaps) but it will allow you to do some useful thinking. The basic premise is that there are six main ways of being more creative--from thinking about things afresh, to greenhousing (letting good ideas grow), to bravery (making them happen). In each chapter the authors give a range of case studies that help to ground the activities in a sense of reality (apparently one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth!).

As impressive as the ideas and the activities is the style the book is written in (you'll probably find you do many of the things they suggest already). Where many management books are drier than a diver's underpants this has freshness and zing about it. It keeps you reading and it keeps you smiling too. --Steve Morris

From the Back Cover:

?What If! ?you really knew how to organise creativity at work ? not just talk about the need for it? ?What If! ?the answer was to change the way you behave ? not the way you think? ?What If! ?you started a creative revolution at work now!

"I loved this book. The behaviours and values that? What If! so clearly express are ones which we should all aspire to?read it." Jerry Greenfield Co–founder Ben & Jerry?s Ice Cream

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like.? What If! has opened the door to a revolutionary way of thinking and doing! If you? ve been searching for answers on how to create the cutting edge ideas that set you apart from the competition?this book is the answer! Rita Bailey Director, Southwest Airlines University for People

"I started to read? What If! on holiday together with Bill Bryson?s Notes from a Small Island. ?What If! won hands down for entertainment and value and every page seemed to strike a chord. It should be required reading for anyone who wants to understand why their organization is not creative, why that?s important and what can be done to grow creativity." Michael Bichard Permanent UK Undersecretary of State for Education and Employment

"We can all recognise and appreciate creativity when we admire the finished article, but oh how difficult it is with a blank sheet of paper! This book sets out strategies that really work to get from A to B." John Coombs Marketing Director, Unilever

"A really practical book of tried and tested techniques to turn the switch of creative thinking on instead of off." Sir John Harvey Jones

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