Sticky Wisdom - Softcover

Allan, Dave; Kingdon, Matt; Murrin, Kris; Rudkin, Daz

Softcover

ISBN 10: 1841120219 ISBN 13: 9781841120218

Publisher: Capstone, 2002

Synopsis

We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one--of--a--kind book breaks creativity into six practical behaviors and shows you how all of us----not just the wacky genuis----is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that will help unlock the creative potential in anyone.

About this title

Review:

Sticky Wisdom should be required reading for anyone who's ever wondered how to have more fun at work and profit by it. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture. Dave Allan and his coauthors run ?What If!, a creative consultancy (and the title of the first edition) aimed at helping businesses move outside the proverbial tramlines, and here, minus the fee, they show how, with activities, games, insights and general lunacy.

The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth.

Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking.--Steve Morris

Review:

"...I found the book easy to read and understand, full of commonsense and curiously compelling..." (City to Cities, August/September 2002)

"...it's one of those rare books that could make a radicaldifference to the way you work and see the world, whilst being agenuine source of pleasure to read..." (Research Magazine, September 2002)

About this edition

• Publisher: Capstone
• Publication date: 2002
• ISBN 10: 1841120219
• ISBN 13: 9781841120218
• Binding: Paperback
• Edition number: 2
• Number of pages: 224