Consumer Culture Theory: 15 (Research in Consumer Behavior, 15) - Hardcover

9781781908105: Consumer Culture Theory: 15 (Research in Consumer Behavior, 15)
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ISBN 10: 1781908109 ISBN 13: 9781781908105
Publisher: Emerald Group Publishing Limited, 2013
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The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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In the latest volume of Research in Consumer Behavior: Consumer Culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research.
About the Author:
Belk R.W. - York University, Canada Price L. - University of Arizona, Tucson, AZ, USA Penaloza L. - EDHEC Business School, Paris, France

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Book Description Condition: New. This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world. Editor(s): Belk, Russell W.; Price, Linda; Penaloza, Lisa. Series: Research in Consumer Behavior. Num Pages: 396 pages, illustrations (black and white). BIC Classification: JFFT; JMAL. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 36. Weight in Grams: 726. . 2013. Hardcover. . . . . Seller Inventory # V9781781908105

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Book Description Condition: New. This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world. Editor(s): Belk, Russell W.; Price, Linda; Penaloza, Lisa. Series: Research in Consumer Behavior. Num Pages: 396 pages, illustrations (black and white). BIC Classification: JFFT; JMAL. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 36. Weight in Grams: 726. . 2013. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781781908105

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