InGenius: A Crash Course on Creativity - Softcover

Seelig, Tina

Softcover

ISBN 10: 1781800030 ISBN 13: 9781781800034

Publisher: Hay House UK, 2012

Synopsis

Is the ability to creatively tackle problems innate or can it be learned? Like most human traits, both answers are correct. Some people are inherently more innovative than others. But, just like maths, or writing, everyone can improve with practice. Tina Seelig, PhD teaches creativity every day in her courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently asserts that not only can creativity can be taught but that there are a clear set of tools, skills and approaches that can unlock anyone's creative potential. In Ingenious, Seelig reminds us that creativity is not just something that you think about - it is something that you do. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life. Creative solutions are required because the status quo is never good enough, and our goal should always be to push beyond the limits of what seems possible. Great ideas are needed to solve all the problems we face and to enrich our lives. Whether it is in the conference room, classroom or kitchen, new ideas open up a world of wonderful possibilities. With the tools presented in the following chapters, we will learn how to pull out all stops to take on the challenges, big and small, that come our way, and to see that every word, every idea, and every moment provides an opportunity for creativity that will enhance our lives. The following chapters are filled with concepts, tools, techniques and stories that reveal ways you can increase your creativity quotient, and that of your groups and organizations. The first half of the book focuses on the inside out - what you can personally do to increase your own creative aptitude and attitude. The second half deals with the outside in - how you can change the local and cultural environment to increase the creativity quotient of your community. InGenius reveals one of the great truths about ideas and that is it costs nothing to generate amazing ideas, and yet the results have the potential to be priceless.

About this title

Review:

Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed. (Ori Brafman, coauthor of Sway and Click)

In a world that's in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit. (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations)

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author of The Art of Innovation)

Few people have done as much to champion innovative thinking as Tina Seelig. (David Kelley, Founder IDEO)

Tina Seelig is one of the most creative and inspiring teachers at Stanford. (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)

Seelig is a sharp observer and a gentle and thoughtful writer. (Miami Herald)

Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others. (Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries)

InGenius is a fascinating blueprint for any company that's serious about creating an environment where new ideas can thrive, and many of Seelig's students doubtless go on to do precisely that. (Fortune Magazine)

Many of us believe that we're either born with creativity or we're not. Tina Seelig, author of inGenius: A Crash Course on Creativity, and award-winning educator at Stanford University, says that's wrong: Creativity can be easily taught and learned. (USA Weekend)

From the Back Cover:

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.

About this edition

• Publisher: Hay House UK
• Publication date: 2012
• ISBN 10: 1781800030
• ISBN 13: 9781781800034
• Binding: Paperback
• Number of pages: 224