Reinventing Fire: Bold Business Solutions for the New Energy Era - Softcover

Amory B. Lovins

Softcover

ISBN 10: 1603585389 ISBN 13: 9781603585385

Publisher: Chelsea Green Publishing Co, 2013

Synopsis

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point where alternatives work better than oil and coal and compete purely on cost is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation. A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business and among nations. In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This transition would cost $5 trillion less than business-as-usual without counting fossil fuels huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress. Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era. Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists. The paperback will carry a new preface detailing the response fro

About this title

Product Description:

Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual without counting fossil fuels huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It s a story of astounding opportunities for creating the new energy era.

Review:

Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies afor energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution. --President Bill Clinton

This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization energy in its myriad forms. --Paul Hawken, author of Blessed Unrest and co-author of Natural Capitalism

This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization energy in its myriad forms. --Paul Hawken, author of Blessed Unrest and co-author of Natural Capitalism

About this edition

• Publisher: Chelsea Green Publishing Co
• Publication date: 2013
• ISBN 10: 1603585389
• ISBN 13: 9781603585385
• Binding: Paperback
• Number of pages: 352