Madscam (IPRO DIST PRODUCT I/I) - Softcover

Parker, George C.

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9781599180427: Madscam (IPRO DIST PRODUCT I/I)

Softcover

ISBN 10: 1599180421 ISBN 13: 9781599180427

Publisher: Entrepreneur Press, 2007

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Madscam- Kick Ass Advertising Without The Madison Avenue Price Tag

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Synopsis:

A Madison Avenue insider teaches entrepreneurs how to get agency results without the price tag. Madison Avenue insider George Parker dishes the dirt on why big-name advertising agencies aren't cost-effective for small businesses and rarely give them the attention they deserve. And more important, he shows you how to get better results by borrowing agency strategies that can be implemented by freelancers or in-house. The author reveals how to get the best media buys, where to place ads for the highest return, and how to get results from freelancers and consultants. Parker also discusses the most important (and most overlooked) part of any ad campaign: creating high-impact content to engage the audience.

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