Where Good Ideas Come from: The Natural History of Innovation - Hardcover

Johnson, Steven

Hardcover

ISBN 10: 1594487715 ISBN 13: 9781594487712

Publisher: Riverhead Books, 2010

Synopsis

From the New York Times bestselling author of How We Got To Now and Farsighted

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.

About this title

Product Description:

Title: Where Good Ideas Come from( The Natural History of Innovation) <>Binding: Hardcover <>Author: StevenJohnson <>Publisher: RiverheadBooks

Review:

Stimulating and insightful ... a huge diversity of bright ideas (Financial Times)

Johnson develops his provocative thesis in a book that is lucid and ... brilliant. (New Scientist)

[An] exhilarating, idea-thirsty book ... full of intriguing facts. (Sunday Times)

About this edition

• Publisher: Riverhead Books
• Publication date: 2010
• ISBN 10: 1594487715
• ISBN 13: 9781594487712
• Binding: Hardcover
• Edition number: 1
• Number of pages: 326