Buzzmarketing: Get People to Talk About Your Stuff - Hardcover

Hughes, Mark

Hardcover

ISBN 10: 1591840929 ISBN 13: 9781591840923

Publisher: Portfolio, 2005

Synopsis

A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. 40,000 first printing.

About this title

Review:

aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz

?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"

?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo

?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz

About the Author:

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

About this edition

• Publisher: Portfolio
• Publication date: 2005
• ISBN 10: 1591840929
• ISBN 13: 9781591840923
• Binding: Hardcover
• Number of pages: 256