Visual Design Fundamentals: A Digital Approach (Charles River Media Graphics) - Softcover

Hashimoto, Alan

Softcover

ISBN 10: 1584502592 ISBN 13: 9781584502593

Publisher: Cengage Learning, 1980

Synopsis

Providing the foundation and background artists and designers need to understand the art of 2D design, this text explores the classic elements of design (line, shape, form, value, colour and texture) and their relationship with balance, harmony, variety and other classic design principles. The theories presented are well-established ideas in all forms of 2D art and design, including drawing, painting, printmaking, graphics and general design. These principles may also be applied to interior design, architecture and industrial design. The various ideas covered are illustrated and taught through a variety of tutorials tht use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing programs such as Adobe Illustrator, Photoshop and Macromedia Freehand.

About this title

Review:

Introduction. 1: Design Elements. 2: Principles Design Principles. 3: Introduction to Content and Form: Problem Solving and the Digital Process. 4: Design Project 1 (Part One): Abstraction Through Simplification. 5: Design Project 1 (Part Two): Abstraction Through Repetition. 6: Design Project 1 (Part Three): Abstraction Using Line and Shape. 7: Design Project 1 (Part Four0: Abstraction Using Type Combination. 8: Design Project 2: Using Methods of Abstraction to Create a Logo. 9: Design Project 3: Figure Abstration and Nonobjective Shape. 10: Design Project 4: Value. 11: Design Project 5: Color and Color Theory. 12: Design Project 6: Typeface Design. 13: Design Project 7: Digital Montage/Collage.

About the Author:

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.

About this edition

• Publisher: Cengage Learning
• Publication date: 1980
• ISBN 10: 1584502592
• ISBN 13: 9781584502593
• Binding: Paperback
• Number of pages: 250