Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies (Social Venture Network Series) (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

Nadine A Thompson; Angela E Soper

Softcover

ISBN 10: 1576754219 ISBN 13: 9781576754214

Publisher: Berrett-Koehler Publishers, 2007

Synopsis

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About this title

About the Author:

Nadine A. Thompson is not only the president, CEO, and co-founder of Warm Spirit, she is the visionary and leader of a community of over 20,000 women and men who are empowered entrepreneurs and change agents. In 1997, Nadine founded Warm Spirit with friend and entrepreneur Daniel Wolf. She was excited about the possibilities of creating a business venture that would enlighten and empower women. Warm Spirit provides access to entrepreneurial opportunities and high-quality natural products and creates wealth for the consultants and their communities. Its unique marketing plan returns approximately fifty cents from each dollar in sales back into the pockets of the consultants and therefore recycles wealth and profits directly back into these communities. In 2006, the company was named the Emerging Company of the Year by Black Enterprise magazine.
Angela E. Soper is a freelance writer, media consultant, and documentary filmmaker based in Salt Lake City, Utah. For nine years (1996-2005) she worked as the creative director/screen- writer in the Visual Productions Department of Nu Skin Enterprises, a billion dollar, worldwide network-marketing company located in Provo, Utah. While she was at Nu Skin, Angela's work as a corporate video screenwriter won numerous awards in the industrial film category. She also cowrote the company's twentieth anniversary hardcover book, Journey, which was recognized in Print magazine's 2005 Regional Design Annual and in Graphic Design USA (June 2005). She has written for Pax Tele- vision, the Washington Post, People magazine, and the Salt Lake Tribune, as well as for regional publications in Indiana, Virginia, and Utah.

Synopsis:

For any values-driven business to succeed, it must develop creative sales and distribution methods. Whether the business is selling a product or a service, it must bring its offering successfully to market for the company to enjoy profitability. Customers must know about it, must want it, and must buy it. But how does a company retain its social conscience while meeting ever-increasing demands for revenue growth? How do you expand when the process may push you to deviate from your founding principles? These are a few of the questions that "Values Sell" helps answer. In this practical, and inspiring guide, Thompson and Soper identify the key steps needed to build a successful business using socially-responsible sales and distribution strategies.Thompson and Soper offer concrete examples of companies that have successfully mastered the key strategies necessary for both growth and social impact, including clear market definition, creating a culture of empowerment, developing strong business relationships through education, and building partnerships that leverage your ability to effect social change.

Most importantly, Thompson and Soper show how becoming an advocate for economic justice can become an integral part of a company's mission and business plan and thereby help the company build credibility, not just on the balance sheet but also in the community it serves. When embedded into the company culture at an early stage, this emphasis on making a difference establishes important relationships that in turn enhance both brand loyalty and customer retention, ultimately boosting the company's bottom line.

About this edition

• Publisher: Berrett-Koehler Publishers
• Publication date: 2007
• ISBN 10: 1576754219
• ISBN 13: 9781576754214
• Binding: Paperback
• Number of pages: 163