Designing Corporate Identity: Graphic Design as a Business Strategy - Softcover

Knapp, Pat Matson

9781564967978: Designing Corporate Identity: Graphic Design as a Business Strategy

Softcover

ISBN 10: 1564967972 ISBN 13: 9781564967978

Publisher: Rockport Publishers Inc., 2001

USA, Rockport Publishers, 2001, 4to (cm. 28,5 x 22,5) legatura tutta tela con sovraccopertina illustrata a colori, pp. 160 completamente illustrato a colori.

"synopsis" may belong to another edition of this title.

Synopsis:

Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.

"About this title" may belong to another edition of this title.