Marketing Beef in Japan - Hardcover

Kerr, William A; Klein, Kurt K; O'Rourke, Andrew D; Hobbs, Jill E.

Hardcover

ISBN 10: 1560220449 ISBN 13: 9781560220442

Publisher: CRC Press, 1994

Synopsis

The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the beef market--price, foreign competition, or the impact of culture and history--and the resulting effects. Marketing Beef in Japan is a succinct summary of the latest information and thought on this complex market, from authors who clearly convey their unique and diverse expertise.

Everything from changing Japanese tastes and market trends to demographics and government regulations is discussed by the authors of Marketing Beef in Japan. It is a vital resource for firms that plan to export to Japan or wish to do so. Among the many topics explored are:

• insights into Japan?s complex multi-layered beef distribution system
• historical and cultural determinants of beef consumption
• the unique nature of the multiple niche beef markets available in Japan
• the effect of changing import regulations
• analysis of the potential of major beef exporting countries to supply the Japanese market
• technical requirements for placing perishable product into the Japanese market
• predictions for the future evolution of the Japanese beef market
  
  With all economic concepts and terms simply explained, Marketing Beef in Japan is an ideal guide for students and researchers in agricultural economics, agribusiness, marketing, and international trade. Agribusiness executives, consultants, and researchers with an interest in the Asia-Pacific market will find the book an informative reference for successful ventures into the Japanese beef market. While the book provides specific insights for this market, readers can also use it as a model for marketing case studies of consumption trends in any market.

About this title

Synopsis:

An investigation into the nature of beef consumption in Japan. Written after the 1988 liberalisation of Japanese beef import restrictions, the book should be of interest to firms planning to export to Japan. The demand for beef in terms of prices, culture and foreign competition are examined.

About this edition

• Publisher: CRC Press
• Publication date: 1994
• ISBN 10: 1560220449
• ISBN 13: 9781560220442
• Binding: Hardcover
• Edition number: 1
• Number of pages: 201