New Direct Marketing - Hardcover
The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
"synopsis" may belong to another edition of this title.
Synopsis:
With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
"About this title" may belong to another edition of this title.
- PublisherIrwin Professional Publishing
- Publication date1990
- ISBN 10 1556233175
- ISBN 13 9781556233173
- BindingHardcover
- Number of pages493
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New Direct Marketing
Published by
Irwin Professional Publishing
(1990)
ISBN 10: 1556233175
ISBN 13: 9781556233173
New
Hardcover
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The New direct marketing: How to implement a profit-driven database marketing strategy
Published by
Dow Jones-Irwin
(1990)
ISBN 10: 1556233175
ISBN 13: 9781556233173
New
Hardcover
Quantity: 1
Seller:
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks403759
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£ 52.64
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