Obvious Adams (Special Edition): The Story of a Successful Businessman - Softcover

Updegraff, Robert Rawls

Softcover

ISBN 10: 1490546987 ISBN 13: 9781490546988

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

The Secret Weapon of the World's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

About this title

About the Author:

Obvious Adams was the first of many published writings of this author. They ranged from magazine articles to hardcover books. It was his hobby. As his son once said, “I never saw Dad whenever he was on vacation or in his ‘spare time' that he didn't have a clipboard, some yellow copy paper and several pencils on hand, drafting his latest article or book.” Although he wrote for pleasure, sometimes anonymously and sometimes under pen names when not under his own name, most of his writings were published. In addition to magazine articles, he authored four major books: Captains in Conflict, Yours to Venture, All the Time You Need, and Try Giving Yourself Away. Bob Updegraff, as his friends and clients called him, was a business counselor serving as a personal advisor over a period of forty years to the top management of such leading companies as: Aluminum Company of America; American Brake Shoe Company; General Foods Corporation; W. T. Grant Company; John Hancock Mutual Life Insurance Company; Hart, Schaffner & Marx; Jewel Companies, Inc.; Kellogg Company; Lever Bros. Company; Shaw–Walker Company and Westinghouse Electric Corporation. He also carried out a special project for Reader’s Digest to which he had contributed several articles under various pen names. He served as Director for Scarsdale National Bank for 32 years; Jewel Companies, Inc. for 25 years; and W. T. Grant Company for 18 years. Although he resigned from all boards at age seventy as a matter of principle, he remained associated with several of his long-term clients well into his eighties. He was still writing articles and drafting books he hoped to publish at the time of his death at 88.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• ISBN 10: 1490546987
• ISBN 13: 9781490546988
• Binding: Paperback
• Number of pages: 56