Hungry Start-up Strategy - Softcover
Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.
For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big - company focused. So Cohan - who once worked with Porter - has written the first business strategy book to address start - ups' very different challenges.
Cohan focuses on six key start - up choices - setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change - explaining the unique rules start - ups must follow. For example, when setting goals, large corporations try to maximize their long - term return on equity, but resource - poor start - ups have to plan by setting a series of short - term goals - and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well - fed companies can invest substantial time and capital before ever launching a product, but hungry start - ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.
For each of these six areas, Cohan provides a decision - making approach and lively case studies of what actual entrepreneurs have done. He extracts hard - hitting lessons not only for start - ups but also for investors and even established companies. Hungry Start - up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.
For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big - company focused. So Cohan - who once worked with Porter - has written the first business strategy book to address start - ups' very different challenges.
Cohan focuses on six key start - up choices - setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change - explaining the unique rules start - ups must follow. For example, when setting goals, large corporations try to maximize their long - term return on equity, but resource - poor start - ups have to plan by setting a series of short - term goals - and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well - fed companies can invest substantial time and capital before ever launching a product, but hungry start - ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.
For each of these six areas, Cohan provides a decision - making approach and lively case studies of what actual entrepreneurs have done. He extracts hard - hitting lessons not only for start - ups but also for investors and even established companies. Hungry Start - up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.
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Review:
"Peter Cohan has created a logic of competitive strategy that speaks to the real challenges of entrepreneurs trying to create new organizations that are more likely to succeed."
--Leonard A. Schlesinger, President, Babson College
"I can say unequivocally that the Hungry Start-up Strategy tips work! Thank you, Peter, for guiding us to a business model that supports our social mission."
--Carol Barash, PhD, founder and CEO, Story to College
"A guide that will help the entrepreneur sort the urgent from the important and navigate the choppy waters of an early-stage venture."
--Howard Stevenson, Sarofim-Rock Professor of Business Administration, Emeritus, Harvard Business School
"Cohan distills his expertise into a stunningly helpful and immensely practical book filled with a variety of tools that any entrepreneur will find instantly illuminating and useful."
--John Harthorne, founder and CEO, MassChallenge, Inc.
About the Author:
--Leonard A. Schlesinger, President, Babson College
"I can say unequivocally that the Hungry Start-up Strategy tips work! Thank you, Peter, for guiding us to a business model that supports our social mission."
--Carol Barash, PhD, founder and CEO, Story to College
"A guide that will help the entrepreneur sort the urgent from the important and navigate the choppy waters of an early-stage venture."
--Howard Stevenson, Sarofim-Rock Professor of Business Administration, Emeritus, Harvard Business School
"Cohan distills his expertise into a stunningly helpful and immensely practical book filled with a variety of tools that any entrepreneur will find instantly illuminating and useful."
--John Harthorne, founder and CEO, MassChallenge, Inc.
Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects and invested in six private companies, three of which were sold for $2 billion. He blogs on start-ups for Forbes and Entrepreneur magazines and teaches strategy at Babson College.
"About this title" may belong to another edition of this title.
- PublisherReadHowYouWant
- Publication date2014
- ISBN 10 1459673506
- ISBN 13 9781459673502
- BindingPaperback
- Number of pages456
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Hungry Start-up Strategy
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ReadHowYouWant
(2014)
ISBN 10: 1459673506
ISBN 13: 9781459673502
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Book Description Paperback. Condition: Brand New. 456 pages. 10.00x7.75x1.03 inches. This item is printed on demand. Seller Inventory # zk1459673506
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